Butler AI
One AI Platform for Hotel Guest Messaging, Operations & Upselling
Every guest request, answered instantly.
1 month freeNo credit card Watch 2-min explainer
Results and integrations
- Upsell revenue generated
- €9,081
- +93.9% growth over the reporting period
- Guest contact coverage
- 35% → 91%
- OTA contact gaps recovered before arrival
- Average request resolution
- 38 sec
- 295 guest requests handled without extra staff
- Automated messages delivered
- 1,782
- WhatsApp, email and SMS at 72.3% delivery success
Measured at Sunday Morning Collection, Pyhä, Finland, running Butler AI with Mews. Full breakdown in the case study. Read the case study
Why hotels switch
The everyday problems Butler AI solves for hotels
Every guest touchpoint — messages, requests, check-in, upsells — runs through one platform, so nothing falls between people, shifts or tools.
- 01
Guest messages are scattered
Personal WhatsApp phones, email, OTA inboxes and the front-desk line — nobody sees the whole conversation.
- 02
Requests get lost between shifts
Towels, taxis and broken AC are passed on by word of mouth, with no owner and no deadline.
- 03
Queues and paperwork at check-in
Passports, registration cards and card details collected by hand while guests wait in the lobby.
- 04
Upsell revenue left on the table
Late checkouts, spa slots and room service are only offered when a guest happens to ask.
- 05
Nights, weekends and 40 languages
Guests write at 2am in German, Finnish or Spanish, and wait until the morning shift.
- 06
Managers can’t see what’s happening
No response times, no workload view, no idea which guests are still waiting.
AI guest messaging
Every guest conversation in one inbox — answered by AI, handled by your team
WhatsApp, web chat, email and SMS land in one shared inbox. The AI concierge answers from your hotel’s own knowledge, menus and rates, and hands over to staff the moment a guest needs a person.
- Guests chat by QR code or link — no app to download
- AI replies in 40+ languages, 24/7, from your knowledge base
- Reply suggestions and drafts for staff; mute the AI and take over any chat
- Stay status, booking and automation history next to every conversation
Butler operations
Every request has an owner, an ETA and a finish line
Guest requests become tasks in a live request feed, routed to housekeeping, maintenance, room service or concierge. Supervisors see who is on duty, who is waiting and what is overdue.
- Request feed by department, status, staff and ETA
- Chat assignment by round robin, workload, room number or building zone
- Conversation SLAs, guest labels and audit logs
- Butler workspace with my guests, unresolved chats and shift toggle
Digital check-in
Check-in done before the guest reaches the lobby
Guests complete check-in on their phone: identity document, registration card and card on file. On arrival they get a digital stay page with room, door code and Wi-Fi.
- ID upload with document extraction
- Registration cards, including Finnish Matkustajailmoitus
- Secure card on file and online checkout
- Arrivals overview for the front desk with live check-in status
Upselling & ordering
Upsells and room service, ordered in chat and posted to the folio
Your menus, spa treatments and extras live inside the guest chat. Guests add to a basket and confirm; the charge posts to Mews or Protel automatically.
- In-chat menus and basket with special instructions
- Offers timed to the stay: pre-arrival, in-stay and before checkout
- Charges posted to the PMS bill — cancel and it reverts
- Daily item limits and service availability
Guest journey automation
The right message at every step, from booking to checkout
Build the guest journey once. Butler sends welcome messages, check-in links, upsell offers and review requests on the right channel, triggered by your PMS.
- Triggers before, at and after check-in and check-out
- Conditions by room type, booking source, service and arrival month
- WhatsApp templates with approval status and personal placeholders
- Broadcasts to current, upcoming and past guests — one-time or recurring
Analytics & supervision
See response times, revenue and workload as it happens
The ops dashboard shows butlers on duty, guests waiting and actions required. Analytics track revenue, requests, check-ins and resolution time across every channel.
- Live KPIs: on duty, guests waiting, p50/p90 response time
- Revenue, request and resolution trends by department
- Message delivery and guest data quality reports
- Call history and team call analytics
Product explainer
See Butler AI in two minutes
From guest message to staff action — how the platform keeps every conversation visible and every request moving.
One platform
Everything else your team needs, already built in
No add-ons to buy and no extra logins — the same platform runs your website chat, calls, campaigns and team.
Website chat widget
A concierge on your website that quotes live rates and books packages with card payment.
Learn moreWhatsApp & in-app calling
Guests call their butler from the chat; every call is logged with outcome and analytics.
Learn moreBroadcasts & campaigns
Segmented, scheduled messages with AI-written drafts and delivery stats.
Learn moreKnowledge base & AI co-pilot
Guest-facing and staff-only documents the AI learns from, plus an assistant for your team.
Learn moreSpaces & occupancy
Rooms and cabins on one calendar with occupancy, arrivals and departures.
Learn moreMulti-property & roles
Switch hotels in one login, with role-based access and Microsoft SSO.
Learn moreConnect Claude or ChatGPT
Let your AI assistant look up guests, create tasks and post charges through Butler.
Learn moreTeam training built in
Guided tracks for butlers and managers, plus a launch-readiness checklist.
Learn more
Integrations
Connected to your PMS, from the first booking to the final bill
Reservations and guest data flow in automatically, journeys trigger from real stay dates, and every upsell or room-service order posts to the guest’s bill.
All PMS integrationsMews
Reservations, guests, billing & payments
LiveOracle OPERA
Via Oracle Hospitality Integration Platform
LiveProtel
Embedded in Protel, with charge posting
Live
Guest channels
- WhatsApp Business
- WhatsApp Calling
- Web chat
- SMS
Payments
- Stripe
- Datatrans
- Mews Payments
Workspace
- Microsoft Entra SSO
- Push notifications
Guests go live in seconds. Your team stays in control.
No guest app—QR or link opens instantly. Connect PMS and channels with journeys your staff can tune; many properties are serving guests the same day.
Scan to get started
No app install. Opens in their browser instantly.
Results Hotels Can Measure
Teams using Guest Journey Automation and Butler Operations share what changed—response times, upsells, and calmer front desks.
Avg Resolution
295 guest requests resolved at a 38-second average at Sunday Morning Collection.
Staff Productivity
Fewer follow-ups, more time for high-touch service.
Revenue Lift
More orders from the same guest traffic.
Pricing
We tailor pricing to your property size, needs, and goals. Book a call to discuss a plan that works for you.
Schedule a CallAnswers Before You Ask
Setup, PMS, channels, privacy, and pricing—using the same terms as our product pages.
How fast can we launch?
Guests can use QR or a link immediately—no app download. Connecting your PMS and channels, then tuning journeys and menus, is often same-day for many properties; we help you through it.
Do guests need to download anything?
What can Butler AI handle?
How do staff manage requests?
Which languages does the AI concierge speak?
Can staff take over from the AI?
Can guests check in online?
Can guests order and pay through the chat?
Does it work for hotel groups with several properties?
Is there a free month?
What about hotels with butler teams?
Do you integrate with our PMS?
Is the website chat the same as in-stay messaging?
Give every guest a butler — and your team one place to work
Live in days, connected to your PMS. Try it free for a month and keep it only if it delivers.
1 month free · No credit card · Setup support included